Advertising 2.0 Model: The Brand Ambassador

The brand ambassador is an advertising model that leverages the authority and credibility of online personalities to create a powerful direct ... "vertical" web advertising agency Adv-it with whom I first discussed the "Brand Ambassador" idea

Posted in Professional Online Publishing: New Media Trends,... (View Technorati URL search 4,144 links from 1,340 sites) by RobinGood

SEO Success Factors

By Luis Galarza - Internet Marketing And Make Money Online Tips ... that is closely related to your web content or niche. I know, many of you already

Posted in Free Internet Marketing Tips For Beginners (View Technorati URL search 30 links from 13 sites)

Using Squidoo for Maximum Marketing Impact

Using Squidoo for Maximum Marketing Impact In my previous article I discussed how you can use a series of inter-linked lenses to increase your ... , is that your Squidoo website should be treated as would any other site or blog in the Web 2.0 environment

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Austin as the Next Web 2.0 Hub (video)

So after a much longer flight back from Austin than I ever imagined possible, ... me that we have a similar burgeoning Web 2.0 community here in Texas that could potentially give California and New York ... found a few videos already starting to show up across the web talking about that from Austin natives

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Austin as the Next Web 2.0 Hub (video)

[Mashable.com] — So after a much longer flight back from Austin than I ever imagined possible, I’m finally sitting down this morning to put out some of the experiences from the evening. I had a great time, and as a native of Texas, am extremely proud of the impressive turnout to the event

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Black Hat/DefCon: Welcome to the funhouse

The Black Hat conference and its post-event, DefCon,  promise to be a security funhouse in the coming week, as experts in Las Vegas seek to shock and amaze by poking holes in today's network technologies. The Web, wireless LANs, routers and desktop software may all look different reflected in the Black Hat/DefCon hall of mirrors, where security vendors will be revealing their hacker sides.

"We're showing malware we created called Jinx," says Itzik Kotler, manager of the security operations center at Radware and a presenter at Black Hat, which runs through Aug. 7. Kotler describes Jinx as attack code that can be used to take over the machines of victims using versions of Mozilla's Firefox browser that pre-date Firefox 3, Mozilla's latest release . (You might want to upgrade now if you haven't already.)

[ Learn how to secure your systems with Roger Grimes' Security Adviser blog and newsletter, both from InfoWorld. ]

Javascript-based Jinx can index a victim's hard drive and send back files from Macintosh, Windows or Linux-based machines to the attacker, or turn the computer into a spam machine, he says.

"It's the first proof-of-concept of such malware, with no code injection, no interfering with the kernel," says Kotler, adding the Jinx exploit code will be published for all to see. He hinted Radware is working on similar Jinx-like malware aimed at Microsoft Internet Explorer.

Why all the effort? "We believe people need to be prepared for this. There's a popular demand for Web 2.0, but it's a bad situation in that we've given huge power to browsers, but these browsers often have logic flaws that allow these attacks," Kotler says.

For vendor AirTight Networks, which makes WLAN intrusion-prevention systems, its focus is how some wireless LAN vendors may not be implementing the IEEE's new 802.11w security standard correctly.

The 802.11w standard (Cisco calls it " management frame protection ") is supposed to make WLANs resistant to denial-of-service (DoS) attacks. But AirTight will show how it's possible with some implementations of 802.11w in vendor equipment to conjure up an attack that hits WLAN access points with malformed packets, not bringing them down but triggering a disconnection response in their WLAN clients.

"This attack involves a special packet which has the effect of disconnecting the endpoint," says Pravin Bhagwat, chief technology officer at AirTight, which dubs this the "autoimmunity disorder in WLANs."

The WLAN DoS attack, which involves tampering with the MAC address at Layer 7 by sending a continuous stream of injected packets at intervals of about 30 seconds, basically results in the WLAN access point being exploited as the vector for disabling WLAN endpoints.

Some of the WLAN equipment that will be shown to be vulnerable to this attack includes that of D-Link, Cisco, Buffalo, and open-source Madwifi. Either these vendors aren't implementing 802.11w correctly or the standard will need to be improved to prevent the "autoimmune disorder" in WLANs, according to AirTight.

All about the rootkit
Cisco gear will also get pounded in another session with Core Security Technologies, which is expected to show how it's possible to install a rootkit on the Cisco IOS. A rootkit is code designed to hide from detection so someone can control processes without being noticed.

"This does assume you have access to the Cisco device because you are the administrator or somehow broke in," says Ivan Arce, chief technology officer at Core Security.

The Cisco IOS rootkit would give an attacker the ability to do things such as change how traffic passes through a Cisco device. "People don't understand it's possible to have a rootkit on IOS," says Arce, adding that Cisco is aware of the research and earlier this year issued an advisory on it. 

Rootkits will be a hot topic at Black Hat as some of the world's foremost researchers on the subject reveal new discoveries they've made about subverting software.

Researcher Joanna Rutkowska, whose devastating insights into Microsoft software and rootkits impressed Black Hat audiences in the past, is expected to take on the Xen hypervisor, this time with help from colleagues.

But it doesn't stop there.

Google Gadgets, those small Web applications that allow users to customize Web pages, will be in for the Black Hat treatment, too.

"The current architecture in the security model around Google Gadgets is highly insecure," says Tom Stracener, senior security analyst at Cenzic. The Web application security assessment provider says it will prove how it's possible for Google Gadgets to take control over each another and steal information from each other.

Still, Black Hat isn't all about deconstructing security. Some experts will show how to take preventative measures to shore up perceived vulnerabilities -- such as the "cold boot" encryption hack.

When Princeton University researchers earlier this year pointed out how it's possible for an attacker to swipe cryptographic keys off a computer through the cold boot technique, it sparked a debate over the safety of stored encryption keys and how they could be grabbed in memory when a machine is being turned off, particularly if subjected to cold temperatures.

"Information can take minutes or even hours to fade out on a computer," says BitArmor CEO Patrick McGregor. "There can be small pieces of information floating around." The Princeton University research generated a lot of concern that "full-disk encryption was useless," McGregor says.

But while the cold boot attack method is not particularly difficult to accomplish -- "you could plug a USB drive into a laptop" to carry it out, says McGregor -- the situation isn't as dire as some think. BitArmor claims to have a few basic defenses, including leveraging temperature sensors in Dell and HP computers, and a way to design a "secure enclave to protect full-disk encryption keys."

BitArmor says it is using these techniques effectively in its own products today and will share what they are at Black Hat.

How To Generate Leads Using Web 2.0

There are thousands upon thousands of web 2.0 guru’s that will cause you to depart with your money more easily than Elizabeth Taylor departs from her husbands. And of course they’ll teach you important knowledge in regards to web 2.0 ... to understand. There are so many different ways to market in web 2.0 that you’re head will spin if you try

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Web 2.0 PHP Site

Work At Home and Earn Money For One Project! We are looking to build a community based website that combines features from several popular web 2.0 sites to create a unique offering

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Do Teen Girls Know More About Internet Marketing…

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=181905048 Ryan Celestain Give me a call 206-202 0155 http://www ... online success. Using web 2.0 sites like MySpace and YouTube to generate free leads and traffic ... for Free Online Free Newspaper Advertising Business Advertising for Free Free Web Advertising Free

Posted in Hudson Internet Marketing | (View Technorati URL search 14 links from 7 sites)

WEB 2.0 FOR EFL/ESL TEACHERS

WEB 2.0 FOR EFL/ESL TEACHERS Posted on July 28, 2008 by angeleshernandez Nik Peachey is a technology consultant, trainer, ... possibilities of web 2.0 for language use. Filed under: CALL PEDAGOGY, CALL USES, Curricular integration, Presentations, TECAHER TRAINING, Technology, Video/Vlogging, WEB 2.0 TOOLS | Tagged: web

Posted in AngelesHernandez- CALL and ICT Language Learning:... (View Technorati URL search 2 links from 2 sites)

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